Even with the increase in online real estate marketing, open houses remain an effective way to attract potential buyers. Once upon a time—before the pandemic—motivated house hunters could hit a dozen open houses on a weekend if they wished. Likewise, someone who saw a for sale sign and was curious could take a look, too.
Real estate agents are still holding open houses, provided they do not conflict with state and local COVID-19 restrictions. But it’s harder to just “pop in” out of curiosity. The health and safety of buyers, sellers, and agents is a primary concern, so these events look a bit different.
When a potential buyer decides they’d like to tour a house for sale in St. Louis, they may encounter some of these pandemic-related practices:
- The open house may be handled by “appointment only”
- The realtor may show only one buyer and his or her family the home at a time
- They may restrict the total number of people touring the home at the same time to no more than 10
- Face masks are almost always required
- 6 feet of social distancing between guests, and the use of hand-sanitizer, are encouraged
- Agents are allowed to require a temperature check and may ask screening questions, such as if guests feel sick
If it’s possible to attend an open house, it’s still the best way for a buyer to decide for him or herself if the property truly fits their needs.